Some of the background information gathered in the creative brief.
Client feedback: “Put a film of gritty-ness over the 3rd style”
In this stage the client and I collaborated on ideation. Out of three shirt concepts two were chosen. They also chose the "pillar of fire" hoodie and sweats concept.
I hand drew the blackletter font and vector traced it. All four variants of the logo carry the same elements. The icon is a heavenly being inspired by the Seraphim.
